Staying relevant in the information age has become one of the biggest challenges for libraries all over the world. They have to fight to remain useful in an era where any information is accessible at the tip of everyone’s fingers. Unfortunately, many of their attempts failed because of some serious misunderstandings. Just as an Amsterdam Top Sightseeing list takes traveler preferences into consideration, libraries should also think about what modern readers want to know.
Basically, libraries will want to feature updated contents instead of simply storing every form of knowledge that they can. Most people these days can be quite selective of what they want to know. The trick is to actually get their attention with regards to certain topics that would be of major interest to them.
Libraries and Social Media
Just as many traditional companies and businesses were able to survive the onslaught of the information age by adapting, libraries should also put in some effort to actually accommodate new technologies. In the case of social media, libraries could hire marketing experts to increase their exposure.
Granted, the budget can be an issue, but not as much as irrelevance. It’s better to spend a little in order to thrive than to fail completely.
Creating Interactive and Relevant Websites
Libraries with dull websites that feature still, not moving images with boring fonts and background images will not be bringing in a lot of readers. On the other hand, libraries with interactive websites that feature colorful and lively images, with plenty of media files can quickly attract a lot of attention. This is simply unavoidable due to the changes in how people consume information.
Pushing More Popular Books
Finally, while libraries used to be revered institutions of serious knowledge, some compromises must be made in order to remain relevant. As such, pushing for more popular books through marketing would be advised. Making the next Hunger Games or Harry Potter the face of a library is a sure-fire way to draw in readers. They could even charge for them in exchange for small fees with Voucher Codes and other similar offers like these.